With its wellness drink Active Lemonade, I·DO launches the first variety in a completely new and unique category: a still organic lemonade with live bacterial cultures and activated charcoal. The Black Lemonade, with its refreshingly subtle lemon and pineapple flavor, is the perfect complement to our juice cleanses and also makes a great, healthy drink anytime.
Why a lemonade with activated charcoal?
Activated charcoal – also known as activating or medicinal charcoal – is a specially manufactured form of charcoal with a vast surface area due to its countless pores and cavities. Similar to a sponge, just a few grams of activated charcoal can cover an area equivalent to a football field. The charcoal is produced using a special, food-safe process in which moisture is removed from the raw material at temperatures exceeding 900 degrees Celsius.
Activated charcoal is widely known as a medicine and is found in tablet form in many home and travel medicine kits. It is most commonly used to treat diarrhea, as the activated charcoal tablets bind bacteria, bacterial toxins, and excess water in the intestines. Activated charcoal can also be an effective remedy for flatulence.
We are now taking advantage of these positive properties. When activated charcoal is ingested via Active Lemonade, its sponge-like structure in the intestines can aid in detoxification. Toxins are absorbed directly and thus do not enter the bloodstream. Excretion occurs through bowel movements. Activated charcoal is also a proven home remedy for bloating, and studies suggest that regular intake can also alleviate abdominal cramps.
