In short: November 27, 2026, is Black Friday. At I·DO, we turn it into Green Week: instead of a discount frenzy, we offer a value package with our green juices and our Rescue List with juices whose best-before dates are approaching. This is because, according to the Federal Ministry of Food and Agriculture, around 6.3 million tons of food alone ended up in the trash from private households in Germany in 2022.
Black Friday stands for bargains, full shopping carts, and quick purchases. We think: This week is also a good time to shop more consciously. That is why at I·DO we celebrate Green Week, with an offer on our green juices and a look at how we can save food together.
How much food we throw away
According to the "Too Good for the Bin!" initiative of the Federal Ministry of Food and Agriculture, around 10.8 million tons of food waste were disposed of in Germany in 2022 (Too Good for the Bin!). The majority, around 6.3 million tons or 58%, is generated in private households. That is about 74.5 kilograms per person per year.
The good news: This is exactly where everyone can do something, starting with shopping.
Understanding the best-before date: often good longer than you think
Many foods are thrown away because the best-before date (BBD) has passed. However, the BBD is not an expiration date. According to "Too Good for the Bin!", it indicates until when an unopened and properly stored product at least retains its properties such as consistency, color, smell, and taste (Too Good for the Bin!, 2026).
- Best-before date: After it passes, foods are often still good. Simply check the appearance, smell, and taste.
- Use-by date: It is on highly perishable products such as fresh meat or fish and should definitely be observed.
Our Rescue List: fresh juices with a short best-before date
We also sometimes have juices whose best-before dates are approaching. Instead of disposing of them, you can find them on our Rescue List. They are cold-pressed, organic, and raw food quality, and just as delicious, only intended to be enjoyed soon. It is best to drink them in the next few days, well chilled.
We also explain why saving food is so important to us in Food Rescue: Why We Love Crooked Cucumbers.
Green Week at I·DO: the value package
For Green Week around Black Friday, we have our Green Week Value Package: 12 bottles, composed of our four most popular green juices, at a special price. All juices are cold-pressed, vegan, and without added sugar. The offer is only valid during the promotional week and while supplies last.
Prefer to choose yourself? With the Wish Box, you can put together 14 juices of your choice.
5 tips to save food at home
- Shop with a shopping list: Only buy what you really need in the next few days.
- Organize the refrigerator: What needs to go first goes to the front.
- Read the best-before date correctly: Expired does not automatically mean bad. Look, smell, taste.
- Utilize leftovers: Vegetable scraps become soup, overripe fruit becomes a smoothie or compote.
- Save specifically: Buy products with a short best-before date if you will consume them soon, for example from our Rescue List.
Our conclusion
Black Friday does not have to mean buying more than you need. With Green Week, we focus on good juices, a fair value package, and less waste. Check out our Rescue List and secure the Green Week Value Package, while supplies last.
Sources: Too Good for the Bin! (BMLEH) – Food Waste in Numbers · Too Good for the Bin! – Is This Still Good?
Green Week instead of Black Friday
12 green organic juices in a value package – cold-pressed, vegan, without added sugar.
To the value package
