PRESS RELEASE / March 22, 2022
Reset for Body and Mind: The New Body & Mind Fasting Program by I·DO
With the Body & Mind Fasting Program, I·DO offers a practical all-in-one package for a 7-day fasting experience at home. In addition to delicious juices, the new box features practical self-care tools that make fasting a holistic experience. The concept was developed together with medically certified fasting expert Katya Bedrik to ensure the best possible health benefits.
The concept of the Body & Mind Fasting Program
- Developed with a medically certified fasting expert
- The only fasting program aimed at physical and mental transformation
- 25 high-quality organic foods and fasting tools in one box
- Web app with daily tips and explanations
- High-quality printed fasting journal
- Sustainably produced to artisanal quality
- Suitable for beginners and advanced users
- Can be done alongside work and family commitments
The I·DO fasting package contains everything you need for a one-week fasting retreat in the comfort of your own home. What makes it special: The concept focuses not only on abstaining from solid food but also pays attention to emotional well-being, inspired by the Buchinger fasting tradition. In addition to freshly pressed juices of raw food quality, the package includes a wide range of high-quality organic foods and fasting tools that help bring body and mind into harmony.
The Body & Mind Fasting Program was developed in close collaboration with medically certified fasting expert and nutrition coach Katya Bedrik. To make the process easy to understand and provide support in case of problems, the program is accompanied by a practical fasting journal and our I·DO web app, including tips from Katya.
What's inside the all-in-one fasting package
The package contains eight freshly pressed juices from I·DO: Four for the preparation day at the beginning of the program and four more for the refeeding day at the end. To keep the body energized despite the lack of food, we also provide a freshly pressed celery juice in a practical 3-liter bag-in-box, a soothing fasting tea, a warming organic vegetable broth, and delicious organic honey.
To also stimulate mental transformation, the fasting box contains carefully selected self-care tools. These provide support and help make the food deprivation easier to endure. Included are a bitter salt for an introductory laxative effect, an alkaline bath salt, an oil burner with essential oils, an organic herbal oil pulling kit, a dry brush, a round massage ball, a tongue scraper, and a gua sha stone.
How the fasting program works
The Body & Mind Fasting Program is designed so that it can be carried out at any time—even during the workday. You should only allow yourself some rest for the first two days, which is why we recommend starting the program on a Friday. The fast is divided into three phases:
- Preparation day: Consumption of solid food is discontinued on the first day. To gradually accustom the body to the fasting phase, four juices are consumed. In the evening, the introductory laxative effect is induced with bitter salt.
- Fasting phase: From the second day, only celery juice, tea, and vegetable broth are consumed. Our detailed fasting guide accompanies you through the program and provides suggestions for physical and mental well-being.
- Refeeding day: On day seven, the body is prepared to return to normal food intake by drinking four juices.
Fasting with I·DO: The benefits
Fasting is considered a reset for body and mind: By abstaining from food, the body enters a state known as ketosis—the fasting metabolism. Energy is no longer obtained from the carbohydrates consumed but from the body's fat reserves.
But fasting is not (only) aimed at physical changes. Rather, it is about cleansing, letting go, and self-awareness. The well-thought-out program allows for a holistic restart and helps you regain balance. It strengthens your focus on what is essential, recharges your energy, and trains you to consciously care for your body—all without much effort and in a way that can be integrated into everyday life.
"Fasting at home is a wonderful way to feel good in your body again and find new strength." – Katya, fasting expert and nutrition coach
The Body & Mind Fasting Program can be ordered on the I·DO website for your desired start date. There, we also answer all the important questions about the process and the benefits of the fasting program.
ABOUT ANTIDOTE VERTRIEBS GMBH
Since 2014, Antidote Vertriebs GmbH from Munich has been one of the providers in the fresh organic juice category.
Under the I·DO brand, the team creates premium-quality beverages and foods to enable as many people as possible to live a healthier, longer, and more sustainable life. I·DO is available in organic supermarkets, selected supermarkets, and since the very beginning also on the Internet.
Antidote Vertriebs GmbH is run by the three founders Alex, Andi, and Julien as the umbrella company for new, innovative food brands.
COMPANY DATA
Name: Antidote Vertriebs GmbH
Company seat: Leopoldstraße 31, 80802 Munich
Company founded: 2014
Founding team: Andreas Balle, Alexander Weinig, Julien Jockers
Employees: 15 permanent employees + freelance staff
PRESS CONTACT
Daniel Keppler
