PRESS RELEASE / March 22, 2022
Reset for body and mind: The new Body & Mind fasting program from I·DO
With its Body & Mind fasting program, I·DO delivers a practical all-in-one package for a 7-day fasting experience at home. In addition to delicious juices, the new box features practical self-care tools that transform fasting into a holistic experience. The concept was developed in collaboration with certified fasting coach Katya Bedrik to ensure the best possible health benefits.
The concept of the Body & Mind fasting program
- Developed with a medically certified fasting guide
- The only fasting cure that aims for physical and mental transformation
- 25 high-quality organic foods and fasting tools in one box
- Web app with daily tips and explanations
- High-quality printed Lenten journal
- Sustainably produced to a high standard of craftsmanship
- Suitable for beginners and advanced users
- Feasible alongside work and family life
The I·DO fasting package includes everything you need for a one-week fasting retreat at home. What makes it special is that the concept not only focuses on abstaining from solid food but also pays attention to mental well-being – based on the tradition of Buchinger fasting. In addition to freshly pressed, raw juices, the package contains a range of high- quality organic foods and fasting tools to help harmonize body and mind.
The Body & Mind fasting program was developed in close collaboration with certified fasting guide and nutrition coach Katya Bedrik. To make the process easy to understand and to provide support in case of problems, the program is accompanied by a practical fasting journal and our I·DO web app – including tips from Katya.
This is what's included in the all-in-one fasting package
The package contains eight freshly squeezed juices from I·DO: four for the initial preparation day and four more for the final preparation day. To provide the body with energy despite the food deprivation, we also include a freshly squeezed celery juice in a convenient 3-liter bag-in-box, a soothing fasting tea, a warming organic vegetable broth, and delicious organic honey.
To also stimulate mental transformation, the fasting box contains carefully selected self-care tools. These provide support and help make it easier to endure the fasting period. Included are Epsom salt for initial cleansing, alkaline bath salts, an aroma lamp with essential oils, an oil pulling kit with organic herbs, a dry brush, a Redondo ball, a tongue scraper, and a Gua Sha stone.
This is how the fasting cure works
The Body & Mind fasting program is designed to be done anytime – even during the workday. You should only allow yourself some rest for the first two days, which is why we recommend starting the program on a Friday. The fast is divided into three phases:
- Relief day: The consumption of solid food is stopped on the first day. To gradually accustom the body to the fasting phase, four juices are consumed. In the evening, an initial purgative with Epsom salts follows.
- Fasting phase: From the second day onwards, only celery juice, tea, and vegetable broth are consumed. Our detailed fasting guide accompanies you through the program and provides suggestions for physical and mental well-being.
- Refeeding day: On day seven, the body is prepared for normal food intake again by drinking four juices.
Fasting with I·DO: The advantages
Fasting is considered a reset for body and mind: By abstaining from food, the body enters a state called ketosis – the fasting metabolism. Energy is no longer derived from ingested carbohydrates, but from fat reserves.
But fasting isn't (just) about physical changes. It's more about cleansing, letting go, and self-discovery. This well-designed program allows for a holistic restart and helps you regain balance. It sharpens your focus on what's essential, replenishes your energy, and cultivates a conscious relationship with your own body – all without much effort and easily integrated into everyday life.
“Fasting at home is a wonderful way to feel good in your own body again and to recharge your batteries.” – Katya, fasting guide and nutrition coach
The Body & Mind fasting program can be ordered on the I·DO website for your desired start date. There, we also answer all important questions about the process and benefits of the fasting program.
ABOUT ANTIDOTE SALES LTD
Since 2014, Antidote Vertriebs GmbH from Munich has been one of the European market leaders and innovation drivers in the category of fresh organic juices.
Under the I·DO brand, the team creates premium-quality beverages and food products to enable as many people as possible to live healthier, longer, and more sustainable lives. I·DO is available in organic markets, select supermarkets, and online since its inception.
Antidote Vertriebs GmbH is managed by the three founders Alex, Andi and Julien as the umbrella company for new, innovative food brands.
COMPANY DATA
Name: Antidote Vertriebs GmbH
Company headquarters: Leopoldstraße 31, 80802 Munich
Company founded: 2014
Founding team: Andreas Balle, Alexander Weinig, Julien Jockers
Employees: 15 permanent staff + freelancers
PRESS CONTACT
Daniel Keppler
