Once again, I DO is supporting the organic supermarket chain basic in the “ Children for a better World ” campaign. The children's aid organization based in Munich has set itself the goal of strengthening children and young people in their potential development. Child poverty is also one of the greatest social challenges in Germany. Currently, 2.7 million children in Germany grow up in poverty. That is almost one in five children. These children and young people are affected by the risks of inadequate or incorrect nutrition. The negative consequences have an impact on all areas of life. For this reason, the “A warm meal for children” campaign was launched. From September 9th to October 6th, 2021, specially marked promotional products will again be available for purchase in all basic organic supermarkets. This also includes our I DO juices. Together we can support children in poverty.
Common Vision
“A world in which all children and young people, regardless of their background, can develop their strengths, contribute their enthusiasm and help shape a society worth living in.”
To get one step closer to this vision, the annual campaign month takes place, during which you can support the CHILDREN lunch menu by purchasing marked promotional products in all basic organic supermarkets in Germany. And at no extra cost to you! Because we at I·DO waive part of the purchase price - this part then goes to children in need in the form of lunch when you buy our marked I·DO juices. Healthy meals are regularly provided in 72 locations across Germany. The children are not just given a meal, they are also actively involved in a playful way. For example, the children take part in shopping and cooking, and then enjoy the meal together. The idea behind it is to teach children to eat healthily on the one hand and to strengthen their self-confidence through experiences of success on the other and to give them the opportunity to develop basic everyday skills.
Helping is child's play
You too can join in! Buy promotional products on your next visit to the basic organic supermarket and strengthen poor children with a healthy meal. Since 2004, basic AG has been able to raise more than 2 million euros for poor children through campaigns like this - this corresponds to around one million warm, healthy meals. You will find the products marked with the following logo
