It's simple: The pressing processes and pasteurization used in conventional juice production destroy vitamins and secondary plant compounds. We use only cell-friendly production processes and completely avoid pasteurization in the production of our juices.
This is incredibly time-consuming—after all, we process up to 3 kg of ingredients per bottle. However, it's the only way we can guarantee that our juices contain the best of the best fresh fruits and vegetables. And lots of them. Furthermore, since we use only ingredients from certified organic farming and completely avoid additives of any kind, this is natural, raw food for drinking.
I make my own juice, isn't that also cold-pressed?
In conventional juicers, the high speed of the juicing unit generates heat, and the rotation of the pressing blade, in particular, traps a large amount of oxygen, leading to rapid oxidation. This has a severely negative impact on the nutrient content of the juice. Only gentle cold pressing fully preserves all important nutrients.
"Cold pressing applies tons of hydraulic pressure to squeeze the best out of our fruits and vegetables. It's neither the fastest nor the easiest way to get the juice, but it's the best and gentlest—we promise."
Never heated!
Fresh juice should never be heated! All juices and smoothies currently available in German restaurants and supermarkets are pasteurized – 'gentle pasteurization' is nothing but a marketing gimmick!
Pasteurization destroys all the important vitamins and enzymes in the juice. Therefore, we never boil our juice, but always bottle it fresh. With the innovative HPP process, we have found a way to extend the shelf life of our juice without destroying its fresh qualities.
Pasteurized juices have been heavily criticized by health experts for years. The main problem: They are pasteurized to kill bacteria and extend shelf life. However, cold-pressed juices, which have been a hit in New York and LA for some time, are now available in Germany. These last up to eight weeks thanks to the HPP process. Juice, pure juice, and nothing but juice.
As a healthy refreshment between meals or as a multi-day treatment. It works.
