We took part in the Veganuary event in Munich. We - that is I·DO, Spoons of Taste and Mylkchocy - had set ourselves the goal of supporting the Veganuary movement with this event and enabling a gathering that would strengthen us as a community.
What is Veganuary all about?
Veganuary is a portmanteau word , which is a fusion of known terms to create new ones. In this case, vegan and January. The idea is to motivate each other to eat vegan for a month in January.
How does this align with our philosophy?
We at I·DO only produce vegan products . There are some very strong arguments that can inspire us to take the matter more seriously, not just for the sake of the poor animals, but also to do something good for ourselves and everyone else. The three main arguments that we hear again and again and which are the basis for a lot of research and study are the environment, the animals and health.
What was on offer at the Veganuary event?
We opened our event with a welcoming speech. But we didn't just sit and talk for long. Immediately after that there was a yoga class with a meditation session from Lyla . After all, we want to offer a holistic approach to health and that includes body and mind. After that we definitely deserved our lunch from heartbeet . But the highlight was still to come: the live tasting of the products. There were lots of delicious I DO juices to try and the new Body & Mind fasting cure was also presented.
Stronger Together
We firmly believe that we are stronger together. That's why we teamed up with the food pioneers Spoons of Taste and Mylkchocy for this event. But we would be nothing without our participants. Influencers from the areas of food, health and fitness were there, such as nutritionist Saskia and Jules , whose great passion is trail running and vegan nutrition. It was a success and we are already planning more events of this kind. If you want to be there too, sign up for our newsletter and we will keep you up to date!
